Two Bronze awards at Spikes Asia Festival for St John Ambulance ‘Break The Barrier’

The Brand Agency’s ‘Break The Barrier’ TVC for St John Ambulance has won two Bronze awards at Spikes Asia, presented on Friday night in Singapore.

‘Break The Barrier’ picked up its awards in the Film and Film Craft categories.

Dentsu Tokyo was the star of the night, taking out the Digital Grand Prix, the Outdoor Grand Prix, the Promo & Activation Grand Prix as well as the Film Grand Prix for Honda ‘Sound of Honda / Ayrton Senna 1989’.

Clemenger BBDO Melbourne took out the Direct Grand Prix as well as Branded Content & Entertainment Grand Prix for the Tourism Victoria ‘Melbourne Remote Control Tourist’ campaign. Havas Worldwide, Sydney won the Creative Effectiveness Grand Prix for Virgin Mobile ‘Fair Go Bro’.

Ogilvy & Mather Singapore won the Film Craft Grand Prix for Comfort ‘The day I visited my son’.

Overall, awards were given as follows:

Branded Content & Entertainment (sponsored by evidently) – 20 winners: 1 Grand Prix, 3 Gold, 5 Silver, 11 Bronze

Grand Prix: Clemenger BBDO Melbourne, Australia, ‘Melbourne Remote Control Tourist’, Tourism Victoria

Creative Effectiveness – 5 winners: 1 Grand Prix, 4 Creative Effectiveness Spikes

Grand Prix: Havas Media Sydney / One Green Bean Sydney, Australia, ‘How Doug Pitt’s Bro Helped Virgin Mobile Punch Above its Weight’, Virgin Mobile Australia

Design – 34 winners: 1 Grand Prix, 5 Gold, 10 Silver, 18 Bronze

Grand Prix: Dentsu Chubu Nagoya / Lens Associates Nagoya, Japan, ‘Mother Book’, Kishokai Medical Corporation

Digital – 29 winners: 1 Grand Prix, 3 Gold, 10 Silver, 15 Bronze

Grand Prix: Dentsu Tokyo, Japan, ‘Sound of Honda / Ayrton Senna 1989’, Honda Motor Co

Direct – 43 winners: 1 Grand Prix, 5 Gold, 17 Silver, 20 Bronze

Grand Prix: Clemenger BBDO Melbourne, Australia, ‘Melbourne Remote Control Tourist’, Tourism Victoria

Film (sponsored by Revolver Will O’Rourke) – 30 winners: 1 Grand Prix, 5 Gold, 8 Silver, 16 Bronze

Grand Prix: Dentsu Tokyo, Japan, ‘Sound of Honda / Ayrton Senna 1989’, Honda Motor Company  

Film Craft (sponsored by sixtoes.tv) – 42 winners: 1 Grand Prix, 5 Gold, 19 Silver, 17 Bronze

Grand Prix: Ogilvy & Mather Singapore, ‘The Day I Visited my Son’, Unilever

Integrated – 6 winners: 1 Gold, 1 Silver, 4 Bronze

No Grand Prix Awarded

Media – 30 winners: 1 Grand Prix, 3 Gold, 11 Silver, 15 Bronze

Grand Prix: Ogilvyone Beijing, China, ‘Eyes on the Road’, Volkswagen

Mobile (sponsored by Vizeum) – 21 winners: 4 Gold, 7 Silver, 10 Bronze

No Grand Prix awarded

Outdoor – 47 winners: 1 Grand Prix, 6 Gold, 14 Silver, 26 Bronze

Grand Prix: Dentsu Tokyo, Japan, ‘Sound of Honda / Ayrton Senna 1989’, Honda Motor Co

PR – 28 winners: 1 Grand Prix, 5 Gold, 12 Silver, 10 Bronze

Grand Prix: Dentsu Y&R Tokyo, Japan, ‘Banana Trophy’, Dole Japan

Print – 20 winners: 1 Grand Prix, 3 Gold, 6 Silver, 10 Bronze

Grand Prix: Y&R Beijing, China, ‘Prometheus’, ‘Moby Dick’, ‘Don Quixote’, ‘D-Day’, Penguin China

Print & Poster Craft – 35 winners: 1 Gold, 13 Silver, 21 Bronze

No Grand Prix awarded

Promo & Activation – 48 winners: 1 Grand Prix, 4 Gold, 20 Silver, 23 Bronze

Grand Prix: Dentsu Tokyo, Japan, ‘Sound of Honda / Ayrton Senna 1989’, Honda Motor Co

Radio – 10 winners: 1 Grand Prix, 2 Gold, 2 Silver, 5 Bronze

Grand Prix: Colenso BBDO Auckland, Australia, ‘K9FM’,

2014 also saw the introduction of two new categories;

Healthcare – 22 winners: 4 Gold, 5 Silver, 13 Bronze

No Grand Prix awarded

Innovation (sponsored by Mindshare) – 2 winners: 2 Innovation Spikes

No Grand Prix awarded

The Network of the Year trophy, sponsored by Airbag Productions, was presented to BBDO, with DDB coming second followed by Dentsu in third.

Dentsu Tokyo were honoured with the Agency of the Year, sponsored by Airbag Productions. Runners up were DDB Group New Zealand, Auckland, coming in second place and Y&R Beijing in third.

The Independent Agency of the Year was taken by Fred & Farid, Shanghai with Lens Associates, Nagoya in second and The Monkeys, Sydney in third.

The Spikes Palm award, sponsored by Method Studios and given to the best Production Company, was awarded to Collider, Sydney. Exit Films, Melbourne came in second and Dentsu Creative X, Tokyo, third.

The Media Network of the Year trophy was given to PHD with OMD taking second place and in third, Starcom MediaVest Group.

During the awards, this year’s Advertiser of the Year Award, sponsored by Airbag Productions, was presented to The Coca-Cola Company – Asia Pacific.  Peter Schelstraete, Group Marketing Director, Asia Pacific Group, was present to accept the trophy on behalf of the company.   

Winners of the Young Spikes and student competitions were also announced at the awards. In the Young Spikes Integrated competition (sponsored by JWT), The Philippines took the gold medal and Indonesia won the Young Spikes Media competition, whilst South Korea took gold in the first Young Spikes Digital competition (sponsored by Innocean Worldwide). The winner in the Student Creative Award for Print (sponsored by Y&R) was Ravi Moorthy from Temasek Polytechnic, Singapore, fulfilling a brief from The Sovereign Art Foundation in Singapore.

Delegates were able to celebrate their achievements and the end of an action packed Spikes Asia at the After Party, which was sponsored by Leo Burnett and held at The Clifford Pier, Singapore.

VIEW ALL THE WINNERS