JWT Perth and LWP Property launch Harmony at Parkerville. You’ll love what they haven’t done.
At its Harmony at Parkerville development in the Hills, LWP is leaving the existing natural environment exactly as it is, making the most of the stunning natural ridge, the many mature trees and the views down through the valley.
“It’s all about what they haven’t done,” said Dav Tabeshfar, CD at JWT Perth. “So we followed the same principle and created a rather restrained campaign.
Group Manager Marketing for LWP Property Group, Heather Awcock, is confident the campaign will appeal to an audience that is looking for less.
“A rural escape with modern conveniences, Harmony will be the perfect place to raise a family, take a tree-change or simply enjoy having the space to grow your own produce and live more sustainably. The radio campaign really represents this simplicity and natural beauty that awaits the audience.”
Much of the sound for the radio campaign was recorded on location by Nick Gallagher at Brainestorm. The radio campaign will be running on 94.5 and RTR FM, and will be supported by press, outdoor and digital.
Credits
Agency: JWT Perth
Creative: Dav Tabeshfar
Account Service: Peta Parker
Production: Nick Gallagher, Brainestorm
Client: Heather Awcock
2 Comments
Lovin’ what you have done too! 🙂
Nice insight, nice execution. Nice one Dav and Nic.