APN Outdoor presents The Attention Economy

September 1 2014, 9:44 am | BY Martin Trevaskis | No Comments

APN_AttentionEconomy_3.jpgAPN Outdoor hosted a dinner for its agency clients at Must Wine Bar last Thursday, to present its latest research project – The Attention Economy.

With a sample size of more than 6,600, APN Outdoor has partnered with Millward Brown to carry out the study across both Australia and New Zealand. Incorporating both qualitative and quantitative research methods, the study goes beyond audience engagement with just Outdoor and also considers consumption of other media.

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