Grey Melbourne scores one Gold Lion and one Bronze Lion in Cannes Promo & Activation Lions

Australia has scored one Gold Lion, two Silver Lions and two Bronze Lions at the Promo & Activation Lions presented tonight in Cannes.

Grey Melbourne scored a Gold Lion for Transport Accident Commission Speed’s ‘Ungiven Gifts’ and a Bronze Lion for Transport Accident Commission Speed’s ‘Wipe Off 5’.

Clemenger BBDO Melbourne and George Patterson Y&R Brisbane have both scores Silver Lions and Whybin\TBWA Group Melbourne has scored a Bronze.

Australian Winners:

Grey Melbourne, Transport Accident Commission Speed, Ungiven Gifts, Gold Lion

Clemenger BBDO Melbourne, Bonds, Boobs, Silver Lion

George Patterson Y&R Brisbane, SP Lager, Mozzie Box, Silver Lion

Grey Melbourne, Transport Accident Commission Speed, Wipe Off 5, Bronze Lion

Whybin\TBWA Group Melbourne, ANZ, GAYTMs, Bronze Lion

VIEW FULL LIST OF WINNERS – Promo & Activation Winners – Cannes Lions 2014.xlsx

From Asia Dentsu Tokyo won a Gold Lion and Silver Lion for ‘Sound of Honda/Ayrton Senna 1989’ for Honda Motor Company’s Internavi. Twenty years after Senna died Dentsu and Honda brought back the raw engine sounds of the race car without the car physically being on the track. LED light fixtures and thousands of speakers were used to recreate the lap.

A Silver Lion also was awarded to Ogilvy & Mather Bangkok for ‘Return of the Ashes’ for HHK Intertrade (pictured left).

Bronze Lions went to Hakuhodo Japan for ‘The Photogenic Beer’ for Kirin Ichiban and Ogilvy Beijing for ‘Making Clothing Donation Instantly Rewarding’ for the China Foundation for Poverty Alleviation.

The Promo & Activation category which received 3241 entries, saw the jury shortlist 300 entries and go on to award 94 pieces of work. adam&eveDDB were presented with the Grand Prix on stage for their entry for Harvey Nichols, ‘Sorry I Spent it on Myself’. In total 20 gold, 29 silver and 44 bronze trophies were given across the category.