McCann Melbourne, Havas Worldwide Sydney and DDB Sydney make the cut at shortlist stage of Creative Effectiveness Lions – OZ, UK dominate

Australia has scored an impressive four shortlisted entries at the shortlist stage at Cannes Creative Effectiveness Lions, led by McCann Melbourne with two shortlisted entries.

Havas Worldwide Sydney and DDB Melbourne have also been shortlisted.

In total only 12 entries are going through to the final round. Australia and the United Kingdom are the top performers with four shortlists each. Brazil, Canada, Argentina and India each have one shortlist.

Australian Finalists:

McCann Melbourne, Metro Trains, Dumb Ways To Die

McCann Melbourne, V/Line, Guilt Trips

Havas Worldwide Sydney, How Brad Pitt’s Bro Helped Virgin Mobile Punch Above It’s Weight

DDB Sydney, McDonald’s, Australia Day

From Asia Lowe & Partners Mumbai is the only agency to make the cut.

The agency is shortlisted for its Lifebuoy “Help a Child Reach 5” campaign. The ground-breaking campaign consists of a 3 minute film that seeks to inspire action from viewers to pledge support for Lifebuoy’s hand washing programs on the ground in India. It shows that a small act like washing hands with Lifebuoy can save a child’s life.

VIEW THE FULL CREATIVE EFFECTIVENESS SHORTLIST – Creative Effectiveness Lions 2014 Shortlist.xlsx