New Zealand’s best chances at the Cannes Lions
How will New Zealand perform at the CannesLions this year? The Festival starts this weekend and here Campaign Brief looks at the work from three of New Zealand’s creative powerhouse agencies that we think will impress the judges…
Colenso BBDO, Auckland
Camping out for days on end in front of a glass box used to be the only way to be first to get your hands on the latest technology, but Samsung and Colenso BBDO have changed the rules with a ground breaking integrated campaign for the launch of the new Samsung Galaxy S4. To target sopshisticated social media users, the key audience for the Galaxy S4, Samsung and Colenso BBDO created a “virtual line” where your position in the line and your movement towards the front was driven by sharing product related content from getinline.co.nz on Twitter and Facebook. The more likes, re-tweets and comments you got, the closer you moved to the front – rewarding the most connected and active social media influencers.
Colenso BBDO, Auckland
Burger King has a problem: everyone loves The Whopper. It is, for most customers, their default burger of choice. To successfully launch three new chicken burgers, Colenso BBDO Auckland needed New Zealanders to cheat on their beloved Whopper. Motels have long been used by people to cheat. So Colenso built Motel Burger King. The perfect place to cheat on the Whopper.
Colenso BBDO, Auckland
Tip Top has been making ice cream since the 1940s. Along the way, like most food manufacturers, they took advantage of flavourings and colourings science was inventing. But this year Tip Top’s going back to nature. With a huge investment in time, money, research and development they are replacing every artificial colour and flavour in every one of their 80 or more product variants. Not an easy task when you don’t want your fans to be able to see or taste a difference. It’s a fantastic thing they’re doing, and a cool story. All Colenso had to do was tell it.
Colenso BBDO, Auckland
Tip Top has been making ice cream since the 1940s. Along the way, like most food manufacturers, they took advantage of flavourings and colourings science was inventing. But this year Tip Top’s going back to nature. With a huge investment in time, money, research and development they are replacing every artificial colour and flavour in every one of their 80 or more product variants. Not an easy task when you don’t want your fans to be able to see or taste a difference. It’s a fantastic thing they’re doing, and a cool story. All Colenso had to do was tell it.
Colenso BBDO, Auckland
Tip Top has been making ice cream since the 1940s. Along the way, like most food manufacturers, they took advantage of flavourings and colourings science was inventing. But this year Tip Top’s going back to nature. With a huge investment in time, money, research and development they are replacing every artificial colour and flavour in every one of their 80 or more product variants. Not an easy task when you don’t want your fans to be able to see or taste a difference. It’s a fantastic thing they’re doing, and a cool story. All Colenso had to do was tell it.
Colenso, BBDO, Auckland
‘Slacktivism’ is posing a real problem for charities. Many believe that simply by liking a post, they’re effecting change for good. With Share for Dogs, Colenso BBDO, Auckland turned this problem into a solution. The agency created a new mechanic called ‘Sharity’ – by simply enjoying and sharing a video, you’re actually raising money for charity. When a video is ‘monetized’, YouTube share 55% of advertising revenue with the owner of the video – in this case, the Pedigree Adoption Drive. The more views, the more money raised. Colenso created the cutest puppy video in history that explains this mechanic. The people get cute puppies; the puppies raise money for their fellow dogs. Everyone wins.
Saatchi & Saatchi NZ
Tui gives kiwi cricket fans the chance to catch their share of $1 million, becoming one of the most talked about promotions of the summer.
Saatchi & Saatchi NZ
Plumbing a guy’s house with beer, making one man’s dream come true and millions of envious beer drinkers worldwide. Over 8 million views and counting.
Saatchi & Saatchi NZ
Wearable billboards to help kiwis hold on to summer.
ASB: Like Loan (2013)
Saatchi & Saatchi NZ
The first socially powered home loan interest rate. The more likes, the lower the rate.
Saatchi & Saatchi NZ
A world record attempt to play the world’s longest tennis rally over a 1000km court s
tretching across New Zealand.
Clemenger BBDO, Wellington
No one should pay for a mistake with their life. When we drive, we share the road with others, so the speed we choose to travel at needs to leave room for any potential error.
Clemenger BBDO, Wellington
Three Maori boys find themselves in a situation familiar to most kids growing up in New Zealand, sitting outside in the car, waiting for one of their dads to come out and drive one of them home. The only thing is, the dad has been blazing, and the kids know it. We watch them change from comical to contemplative, as they examine their own awareness of their dad’s behaviour in the raucous, imaginative way only young boys can.
Clemenger BBDO, Wellington
A series of spots for New Zealand Transport Agency aimed at guys who often enjoy a bit of a toke, but don’t think it affects the way they drive. Many of them think because they drive slower, they’re safer. What they don’t realise is it makes them slower to react.
Clemenger BBDO, Wellington
A series of spots for New Zealand Transport Agency aimed at guys who often enjoy a bit of a toke, but don’t think it affects the way they drive. Many of them think because they drive slower, they’re safer. What they don’t realise is it makes them slower to react.
Clemenger BBDO, Wellington
A series of spots for New Zealand Transport Agency aimed at guys who often enjoy a bit of a toke, but don’t think it affects the way they drive. Many of them think because they drive slower, they’re safer. What they don’t realise is it makes them slower to react.