Commencing June 1: Looking back on 30 years of Campaign Brief WA – the People, the Ads

Campaign Brief’s first issue was published on June 15, 1984, which means we’re turning 30!

So over the 30 days of June, we’re going to take a look back at the people and the ads that have defined the local industry and Campaign Brief.

We’ve been privileged to know some great people over our three decades. People who inspired us, gave us great content, and sometimes took us to task. And they’re also people who have been pivotal in the development of the local industry over that time. Keeping it to just 30 has been tough and we’ll be issuing many apologies at the end of the month.

And we’re going to pick what we think is best ad of each of our 30 years. That’s a little different from the way we’ve done it in the past when we’ve just nominated Perth’s best ads. Some years were rippers – 1998 for example, when half-a-dozen ads were done that would easily be in an overall ‘Top 30’. Other years were a little lean by comparison. Well, vintage or not-so, we’ll bite the bullet and pick the one that we reckon is the best.

See if you agree with our selections, feel free to nominate some of your own, and help celebrate 30 great years with us.