Top spot: Subaru WRX STI takes on StickBomb
March 12 2014, 11:28 am | | No Comments
Subaru Japan’s two-minute “WRX STI vs. StickBomb” spot is a visual feast for racing buffs. The ad took a long time to create and the car used was a one-off model created via 3-D printer just for the commercial.
The car races a StickBomb – flat wooden sticks are woven together under tension, which then fly apart like dominos when one is removed.
Filming took place in a studio in Japan over 3 days and nights, with almost no rest in between. Some 30,000 StickBombs were brought in for filming. Each time the stick pattern was triggered, it was constructed over again.