One weird trick that can help you crack any brief

By Simon Veksner

A good Creative can crack any brief… as long as that brief is clear, and simple.

Hence, the real problem most Creatives face is not coming up with great ideas, but getting to a brief we can work with.

I’m now going to let you in on this one weird trick, that can get you to a clear and simple brief in around 30 seconds or less. READ ON…