Kiosk and Swift Brown Fox pick a winner
Boutique agency and PR company, Swift Brown Fox, recently teamed up with Kiosk Creative Services to produce an online promo video for Fly6 – a combination bike tail-light and HD camera. The camera/tail-light aims to improve cyclists’ safety by recording what happens behind them.
Written and directed by Kiosk and shot by Thom Perry, the video brings to life the fact that people do the right thing when they know they’re being watched.
Kiosk’s Adam Cannell and Tom Wilson have also created the Fly6 Kickstarter video , filmed entirely on one of the cameras. Aiming to raise $95,000 to fund the first manufacturing run, the Fly6 was launched on Kickstarter last Monday and was fully funded in 3 days. It’s currently one of the most popular projects on the site.
Promo Video Credits
Written & Directed : AdamCannell & Tom Wilson, KIOSK
Producer : Franca Pellegrini, Swift Brown Fox
Account Service : Hayley Swift, Swift Brown Fox
DOP : Thom Perry, Tee Pee Design
Offline Editor : Robert Woods, Sandbox
Online Editor & Colour Grade : Jaemie Manners, Sandbox
Sound : Brad Habib, Soundbyte
7 Comments
Tom’s a classic pick n flicker. Nice work lads.
Good job, gets the message across – but why include the angry cyclist at the end? I’m not sure what the 4×4 did wrong…. is that considered getting too close? The 4×4 crossed the white lines to make room, so why the arm waving? This last snippet suddenly makes the spot confrontational (whilst at first it offers benefits to both riders and drivers). The last shot is a strange choice: it’s turned a good solution into a ‘them and us’ proposition.
Good idea but poor polish.Well done Tom!
So the whole premise of the ad is based on the fact that drivers will know that the Fly6 tail-light is actually a camera? Definitely not the strongest insight for a new product on the market.
already got picked up by gizmodo: http://www.gizmodo.com.au/2014/02/a-rear-facing-bike-camera-reminds-drivers-theyre-being-recorded/
For this product or ad to work the drivers have to know that this is a camera instead of just a flashing brake light or whatever. I think the whole premise is wrong, sorry. If I saw this out on the road, “Oh, I’m being recorded by a camera” would not be my first thought. Or my tenth.
Great idea. And nicely shot (well done Thom). But poor product design. It just looks like a new kind of rear bike light.