JWT and LWP Property Group cement their relationship with Ellenbrook Town Centre launch

JWT Perth has completed its first major project for LWP Property Group since winning the account earlier in the year. The Ellenbrook Town Centre launch campaign features outdoor, radio, digital, press and DM that positions the residential and commercial land release as ‘All grown up.’ The campaign reminds buyers and investors that Ellenbrook has been maturing for 19 years and features everything other communities aspire to ‘when they grow up’.

“JWT have shown a strong understanding of the task at hand and demonstrated insight in the research they presented. They also have impressive digital credentials which are proving increasingly important in the promotion of communities.” said Heather Awcock, LWP Group Manager – Marketing & Sustainability.

Doni Savvides from JWT Perth commented “We’re delighted to be partnering with the team at LWP. They are great forward-thinkers with a strong culture of collaboration.”

Media for the Ellenbrook Town Centre launch and subsequent projects will be handled by Initiative Media, JWT’s partner in the pitch.