Veksner: I am actually warming to Millward Brown

Like many creatives, I have always considered Millward Brown to be the anti-christ.

Everything I had heard from them seemed to be a guide to how to make ads worse. Often much worse.

And since nearly every ad on TV has ‘passed’ Millward Brown, but nearly every ad on TV is shit, I just assumed they were charlatans or fools.

But recently, I was sent a copy of one of MB’s ‘Knowledge Point’ reports… and it’s f***ing great. READ ON…