Executive Channel appoints Media Tonic

Office media specialist Executive Channel has appointed Media Tonic to manage its sales operation in Perth. Executive Channel currently reaches over 50,000 executive people per week in the Perth market and comprises the largest office towers in the Perth market including Brookfield Place, Woodside Plaza and Bankwest Tower.

Media Tonic is responsible for selling all products across Executive Channel’s portfolio including Executive Office, Executive Parking and Executive Interact (experiential).

“Given our expansion plans in the Perth market, Media Tonic was the only choice given their reputation. Their local relationships are unrivalled,” said Charles Parry-Okeden, CEO at Executive Channel.

Media Tonic has hit the ground running with the development of its City-Flyer Plus package, which incorporates key digital assets across both Executive Channel and oOh! Media digital place-based assets.

Mark Treasure, Director at Media Tonic said: “Media Tonic is very excited about joining forces with Executive Channel at a time when digital out-of-home developments are accelerating”.

Executive Channel facilitates meaningful connections between property owners, office executives and advertisers across Australia. Its network of digital screens and backlit sites, located in over 300 premium CBD office towers nationally, currently reaches in excess of 1,800,000 white collar workers each month.