Woodside and The Brand Agency send the Dockers off to Melbourne in style
Everyone is getting into the AFL finals spirit, none more so than the Fremantle Dockers’ major sponsor Woodside who yesterday took over the CBD with a lunchtime experiential event created and produced by The Brand Agency.
A Dockers decked out truck drove through the city streets, with local band “The Chevelles” performing a number of footy-inspired hit songs including ACDC classics TNT and Long Way to the Top. Finishing its journey at the Woodside building, they then performed a mini concert for Freo fans.
The truck disrupted the normal lunchtime happenings and caused a huge stir as people followed it on its journey and joined in the finals fun.
Credits
Creative Director – Craig Buchanan
Account Director – Holly Creasey
Producer – Gemma Kay
Cameramen – Craig Buchanan, Duncan Wright
Editor – Duncan Wright
Music – The Chevelles
Technical Director – Jeff Halley
Lighting and sound – Jared Hawke
Woodside Event Coordinators – Ryan Felton, Felicity Kalani
1 Comment
Nice one!