Veksner: Are we losing the ability to say ‘no’?
September 24 2013, 10:53 am | | No Comments
By Simon Veksner, Head of Ideas at Naked Communications
One of the best creative directors I ever worked under, Jeremy Craigen of DDB London, has many different talents. For example, he has a sixth sense about directors, is great with music, and has an acute understanding of brand tone of voice.
But his best skill – his superpower, in fact – is his willingness to say ‘no’.