Youngbloods to have a beer with Gemma Tognini

September 23 2013, 11:45 am | BY Kim Shaw | No Comments

Gemma.jpgJoin Youngbloods at Llama Bar from 6pm on October 8 to relax and have a beer with PR guru Gemma Tognini, founder and director of gtmedia. This free night kicks off Youngbloods’ new event series ‘Have a Beer With…’ aimed at providing a casual forum to pick the brains of the industry’s elite.

Tognini (left) is a sought after strategic advisor, author, media trainer and speaker. During her former life as a TV journalist and chief of staff with the Seven Network, Tognini perfected the art of communicating to a mass audience in 70 seconds or less.

After 10 years in senior newsroom roles Tognini founded gtmedia, one of Perth’s leading strategic communication consultancies.

Along with an extensive portfolio of clients in Canada and the Asia Pacific region, Tognini and her team provide integral strategic support to some of the top advertising agencies in Perth including Meerkats and Block Branding. She’s worked on many campaigns including, Brownes, Use Buy Date; Bankwest, Western Force “Give it up”, Australian Electoral Commission; Make Your Vote Count and more.

haveabeerwithgemma.jpgAd agencies work with PR companies as a best-of-breed partner. Strategic PR is a specialist skill that brings a whole lot of value to the table from generating publicity to risk and reputation management. PR is a specialist skill that brings a different way of thinking into creative executions. There’s a lot to consider when a campaign is being developed for example, corporate reputation issues, government relations, media (news media) risk and exposure.

So, no matter what part of advertising you are in, this talk will help you understand the opportunities and value adds of working effectively with the right PR team. The event will start with a short informal talk from Tognini, then it’s an open forum for you to ‘have a beer with’ her. You’ll have the opportunity to ask questions about her extensive experience and knowledge of the industry, plus it’s a great opportunity to network!

This will be a fantastic event for people both young and old to gain an insight into the role of strategic communications and public relations in advertising.

If you’re interested in attending this event there are limited places, so please email youngbloodswa@communicationscouncil.org.au to confirm your spot.