SHED initiates integrated campaign to launch Adventure World’s newest roller coaster ride
The first stage of the new campaign to launch Adventure World’s new world class $12m Roller Coaster debuted on Sunday.
Created by SHEDcsc an 80sec trailer directs the viewer to the Chosen Ones website where people can register for the next stage and your chance to become ‘The Chosen Ones’.
SHEDcsc has been working closely with digital partners Red Tiki and the Adventure World marketing team to create a unique, fully integrated campaign that will continue to roll out over the coming months leading up to the launch of the ride in November.
Client: Adventure World.
Creative Agency: SHEDcsc
Digital design/production: Red Tiki.
Photographer: Tom Perry.
Production Company: Splitscreen.
Producer: Lee Guy Wallis.
Director: Scott Wright
Cinematographer: Torstein Dyrting.
Editor/online post production. Bruce Flint, Firstlight.
Sound design: Julian Douglas Smith, Soundbyte.
3 Comments
Like the new approach to an old theme park. Being a chosen one always appealing to the masses. Well done.
love it!
That Teaser is about 1.15 too long. Hope the ride does not need to try so hard to be interesting?