New website launched for ‘Australia’s largest independent youth network’ Digital Loop

Media representation company Digital Loop has launched its new website. Digital Loop was started in March by Chris Coufos with a core focus on digital media representation, in particular currently focusing mainly on youth assets.

Coufos, formerly of XPress magazine and Student Edge, knows the youth market well, having been a manager in developing clients and platforms for both companies across a 12 year period.

Digital Loop brings together two of the biggest online youth companies in Australia: Student Edge – Australia’s Largest Student Membership; and Sound Alliance, Australia’s largest independent network for the 18-29 year old demographic. Sound Alliance covers sites including Faster Louder, In The Mix, SameSame, NME, Mess Noise, The Hype Machine, Pitchfork and Junkee. 

Coufos said combining these two publishers gives WA and SA advertisers a new powerful option to reach the youth market.

“The Digital Loop network has over 1.2 million unique vistors per month, access to over 500,000 emails, 200,000 Facebook fans across some of the biggest iconic brands in the youth entertainment market.”