McCann Melbourne’s ‘Dumb Ways To Die’ campaign for Metro Trains wins Integrated Grand Prix at Cannes Titanium + Integrated Lions
June 23 2013, 5:01 pm | | No Comments
McCann Melbourne has scored yet another Grand Prix for Metro Trains’ ‘Dumb Ways To Die’ – this time the highly prized Integrated GP – at tonight’s Cannes Titanium and Integrated Lions.
This is McCann Melbourne’s second Grand Prix win tonight – and a record five in total – after scoring the Grand Prix at the Film Lions. In addition to McCann Melbourne’s Grand Prix wins, the agency has also been named runner up Agency of the Year.
The Titanium Grand Prix went to Ogilvy & Mather Brasil for Dove “Real Beauty Sketches”. Another winner from Asia Pacific was Samsung’s Bridge of Life project from Cheil Worldwide in South Korea.