IKON + E-Mitch about to defend RAC media
IKON WA is about to defend a formal tender process on the RAC account that will identify a media partner to support the RAC Group and its businesses.
The RAC has invited a select number of agencies to present their credentials including imcumbents IKON and E-Mitch, as part of the first stage of the tender process.
The RAC aims to make an announcement as to the successful partner by the middle of the year. The tender process aims to identify and select a suitable full service media agency that can offer both traditional and digital media services across a range of the RAC’s businesses including insurance and roadside assistance.
The RAC will be assisted through the process by experienced agency tender consulting firm Trinity P3.
Going forward the RAC is stating that it considers the tender process, including the agencies involved, to be confidential and does not intend to make any further comment until the preferred partner has been identified. Ed – No promises there!
1 Comment
OMD has HBF.
Mitchells has QBE.
Can’t see this going anywhere else.
Praying not over east.