Great content: WA ADMA kicks off early bird breakfast series 2013 with AFL’s Matt Pinkney
ADMA’s Western Australia Branch kicks off its 2013 Early Bird Breakfasts-Digital Marketing Series with guest speaker Matt Pinkney, Head of Content at AFL Media.
Matt will be talking about the importance of effective content marketing across all channels.
The breakfast takes place Tuesday April 9 from 7.30am – 9.00 am at the Perth Arena (Granite Room), 700 Wellington Street in Perth.
Matt is a Walkley-award winning journalist who specialises in content strategies across digital, broadcast and print.
In his 23-year career with News Limited Matt was a political bureau chief, senior writer, European correspondent and digital editor. He also created Australia’s biggest sports fantasy game: Supercoach.
In 2012, he joined the AFL as its founding Head of Content. In this role he has been responsible for creating a dynamic newsroom staffed with 40 journalists, setting content strategies across all platforms and implementing cultural change as the AFL moves from client publisher to major multi-media news and features service.
In the past year, Matt has been creating a multifaceted newsroom to challenge the hold of traditional media outlets on football coverage. Matt will discuss the strategy behind the move and the benefits and pitfalls of challenging the established order of covering one of Australia’s best loved sports.
Tickets include a continental breakfast and beverages. Cost: $99 for ADMA members and $115 for non-members.