IKEA has gift for lovers on Valentine’s Day – print ad gets 1m+ hits on user-generated site Reddit
February 14 2013, 5:36 pm | | 4 Comments
IKEA asked 303Lowe for a small space topical ad celebrating Valentine’s Day. This ad, a fun acknowledgement of what romance can lead to, ran in the Book of Love in today’s West Australian and Adelaide Advertiser.
A reader posted it on to user-generated news site Reddit, where it quickly became the number 1 topic worldwide – attracting over a million views by mid-afternoon today.
4 Comments
Two thumbs up. I’ll let you know if it worked in 9 (make that almost 10 – the only thing wrong with this ad) months.
Thanks to Helen and Alex from 303Lowe for such a great idea. Everyone here in IKEA marketing loves this piece of work.
Love it!! Great thinking – except for the maths bit of how long pregnancy actually takes – but nonetheless – brilliant stuff!!
Congratulations to Helen and Alex on their beautiful baby.