More Thrifty Thinking for the national car rental company in latest ‘Scots’ spot via 303Lowe
January 16 2013, 9:08 am | | 12 Comments
A new spot for Thrifty car rentals via 303Lowe, Perth.
A new spot for Thrifty car rentals via 303Lowe, Perth.
12 Comments
What an incredibly annoying ad. The stereotypical tight Scotsman has been done to death, there’s even a car commercial on air at the moment that goes one stage further featuring a Scots ‘ranger’ in a kilt. Have a look at the Leos campaign out of Sydney, it shows how you can demonstrate ‘thriftiness’ without resorting to tired formula.
This is well made, but it sure is annoying.
Agree with John…awful, annoying and that song! Yuk.
I’m bloody impressed.
Looks like Dave Wilson wrote the spot, appeared as the lead actor and sang the jingle!
Interesting… If an account goes to the Eastern States everyone loses their minds. But having a spot produced over East is business as usual.
(Good to see Post was handled locally)
How original; a scotsman, portrayed as penny-pinching. What is this, the 70’s or something? What’s the point of having two highly paid ACDs, a Head of Copy and an ECD if none of them are brave enough to put their names to this? It’s not the creatives’ fault, the idea should have been killed at concept stage by someone in charge.
I’ve been out of adland for 3 years now, and the death of the CBWA site (and a reflection on the industry as a whole) is summed up here and with the RAC comments. We forget about the target market too much, and instead focus on the negatives we perceive. I agree this concept has been done to death, but my point is the slow death of the Perth advertising industry; no more back and forth opinion; too much focus on stories from elsewhere; too little input from Perth. As a creative, comms and advertising industry, why can’t CBWA become more about WA, rather than mainly articles about anywhere else but here? Why not utilise the talent we have to make this site a vibrant and interesting place to visit again, rather than when I check in every month seeing stories from the main site and pretty much zero comments on every article. Why can’t we be proud of our industry here and get the young ‘uns involved again, and help turn it around?
Pretty funny!
Could get annoying, but i like it!
Well crafted and will tickle the target audience. I actually love the jingle. Sorry, but I do.
I don’t suppose the people who like it are of Scottish descent? Stupid tired ad. First time I’ve actually lodged an Ad complaint. Being thrifty doesn’t equate to being mean, trying to cheat a little girl out of a couple of bucks, come on.
It’s racist, if we showed middle eastern crime gangs shooting up each other or Aboriginals breaking into homes or mugging pensioners it would be pulled. Why can they get away with stereotyping Scots?