Media Tonic to represent Telstra online assets in Perth: The deal makes new combined sales network a top five digital advertising player

Perth media sales agency Media Tonic has announced its representation of Telstra Corporation’s digital sales network in the West Australian market from December 1, as part of its exclusive partnership with Multi Channel Network (MCN).

Through MCN, Media Tonic will represent 42 Telstra online portals and sites as well as mobile, tablet devices and IPTV (MCN will not be responsible for classified advertising on directory websites), which together deliver advertisers an average monthly unique audience of 8.0m Australians per month.

Media Tonic Director David Fare (pictured) said: “Media Tonic are looking forward to working with MCN and Telstra’s newly combined digital network and leveraging the value of these assets across WA. Agencies and brands rely on us to provide them with a portfolio of media that can help formulate the best integrated solutions for their clients. Through this new combined digital network, we can now offer the opportunity to connect with a broad selection of premium online portals and sites, in addition to an already strong television network.”

Media Tonic will offer integrated packages to WA that include key Telstra assets such as: Telstra T-Box, BigPond.com, BigPond TV, BigPond Sport, BigPond News, AFL.com.au, NRL.com.au, V8 supercars, the Racing network, music streaming service MOG and restaurant booking service Dimmi.

Media Tonic’s existing multi-platform entertainment brands span from the TV screen to online, mobile and tablet devices and include FOXTEL Networks, FOX SPORTS, Sky News, The Discovery Networks, BBC Group, Turner Broadcasting, NBCU, Showtime, ESPN and Sky Racing.

Anthony Fitzgerald, Multi Channel Network CEO said: “The new Telstra and MCN digital sales network includes some of Australia’s leading online media and entertainment properties and we are delighted to have Media Tonic represent these properties on behalf of MCN within the West Australian market.

“The new Telstra relationship establishes our network and reinforces our position as a one-stop-shop for advertisers who want to align with the key genres of entertainment, sport, lifestyle, music, kids and factual properties.”