The Brand Agency lures Gatecrasher’s Angela Naaykens to set up in-house media department

UPDATED STORY: Gatecrasher media manager Angela Naaykens (pictured left) has been hired by The Brand Agency to set up an in-house media department.

The Brand Agency’s media planning and buying is currently handled by Ikon, the agency’s sister STW Group media shop.

Brand Agency managing director Steve Harris told Campaign Brief the move comes from their aim to react quicker to client demands, and involving the media process early on in the client briefs.

“I want an experienced media person in our office that will work in a highly collaborative way with Ikon,” said Harris. “We looked closely at the option of embedding an Ikon employee in our office but we felt it was better to have that person working for The Brand Agency. We are a fully integrated agency and this move completes the process.”

Harris said Ikon was fiercely independent from The Brand Agency and had themselves experienced huge growth over the past two years.