Soul and Shed get into Danny Green’s corner as he prepares to take on one punch violence

As reported in yesterday’s The West Australian and on network news last night, World Champion Danny Green has presented a campaign to the State Government off his own bat to help fight the senseless one punch attacks that are becoming more and more frequent throughout WA and across the rest of the country.

Soul Director Martin Wilson has a longstanding relationship with The Green Machine and was approached directly by Green back in February to help produce a commercial to a level that could be marketed to the appropriate decision makers, with the aim being to get an integrated campaign up and running and in front of the young men of WA.

Soul gladly got on board with the project. Having assembled a production team, all they needed was a campaign idea and an initial script to shoot. At that point, SHED was approached to provide the necessary creative fire power and were as equally enthusiastic to be involved in the project.

All Green needs now is the green light to be given at either a State or Federal Govt level to develop it to its full potential and hopefully help bring an end to these cowardly acts of random violence.

http://au.news.yahoo.com/thewest/a/-/breaking/14947907/top-surgeon-in-greens-corner/