The Brand Agency explore unique relationship with their farming clients in latest CSBP spot
September 20 2012, 10:28 am | | 7 Comments
CSBP, WA’s largest supplier of fertiliser, has a personal and unique relationship with their farming clients as highlighted in this new ad by The Brand Agency and directed by Ariel Martin from Filmgraphics.
Credits
Prod Company Filmgraphics Entertainment
Director Ariel Martin
Exec Producer Anna Fawcett
Exec Creative Director Garry Horner
Art Director Warrick Sears
Copywriter Leandra Fallis
Agency Producer Gemma Kay
Business Management: Rod Killick, Holly Creasey
Editor Bruce Flint
Music Nylon Studios
Sound Record Brainestorm
Clients Paul Murray
Sasha Andersen
7 Comments
Lovely spot, i actually prefer it to last year, which is a big ask.
Nicely done!
Woz and Fallis: makin’ teh ads, doing the works. Solid as always guys…
Nicely shot and cut, but poorly executed sky replacements.
This is the immediate future for WA creativity. A beautifully made spot for a local brand that the big boys over east would never be interested in. Give it a couple of years and all those clients who have gone over east, seduced by the promise of “big-agency thinking” but found themselves 6 or 7th on the agency’s list of priorities, will be back looking for some home-made TLC. I hope The Brand remembers the clients that have stuck with them loyally through the tough times when this happens.
Sorry ‘floating clouds’ but there’s not one sky replacement in this spot, i made them all myself…..for real.
Neat, thoughtful, carefully delivered. Prefer to previous one. Well done guys.