WMRC introduces Big Truck Ads
Big Truck Ads is a new product developed by the Western Metropolitan Regional Council, which will allow companies to place advertising signage on the sides of the council trucks for an affordable monthly rate. The trucks circuit Brockway Road in Shenton Park to Millar Road in Baldivis, seven days a week, 362 days a year.
The price for booking a truck starts at $1200.00 for a month (excluding production), making it a cost effective option for outdoor advertising. In addition, it’s estimated the ads will be seen by up to 80,000 people per day (source: Mainroads), meaning businesses can target an even wider population by purchasing advertising space on these moving billboards. The trucks offer outstanding exposure through circuiting the Kwinana Freeway, with each truck travelling at least 880km per week.
Big Exposure
- Big reach and frequency for a low price – exposed to average weekly traffic of over 80,000 cars a day on Kwinana Freeway alone! (Source: Main Roads)
- Non-stop exposure – Trucks circuit Shenton Park to Baldivis 7am-4pm weekdays and 9am-2pm weekends.
- Captive audience through peak hour operation – Trucks travel Kwinana Freeway between 7am and 9am weekdays.
- High visibility in the city & suburbs – Trucks travel through Floreat, Wembley and the Kwinana Freeway to Baldivis.
- Heavy traffic areas en route – Big Truck Ads cover busy routes along Selby and Grantham Streets past local shops, schools, colleges, parks and sporting facilities.
- Three Big panels are available on each truck with advertising content printed in high gloss, high resolution, high-grade vinyl.
- Big on quality and presentation – Signage panels are maintained at all times and are protected with anti-graffiti laminate.
More information is available at www.bigtruckads.com.au.