Passion and good business go together in Shed’s new radio campaign for Cappuccino Express

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SHED_pic.jpgSHED has created their first work for new client – national coffee van franchise Cappuccino Express.

Franchise owner Evelyn Robinson said they briefed SHED to create a radio campaign aimed at attracting new franchise holders and a stand alone brand ad that sold the Cappuccino Express promise of great barista style coffee on the go.

“The boys delivered the goods within a very tight deadline and we’re extremely happy with the result and believe the ads will have great cut through over the national airwaves,” said Robinson. “For the Franchisee campaign, a series of closing down sale ads were created to make the point that unlike some people who’ve failed to turn their passions and hobbies into successful business ventures, you can make great money out of your love of making great tasting coffee.”