Initiative Perth grows with digital communications

Initiative Perth has been awarded digital communications assignments for two Perth-based marketers as interest accelerates in the effectiveness of digital search and social media.

Chris O’Keefe (pictured), who was appointed managing director of Initiative Perth in July 2011, said that the focus on digital communications and broadening the agency’s digital skills was gaining traction with Perth-based marketers.

The agency has been appointed by major automotive dealership Barbagallo Group to handle paid search communications as the client seeks to broaden the number of contact points with prospective customers for marques such as Maserati, Jaguar, Land Rover, Volkswagen and Volvo

Initiative has also been appointed to develop digital media communications for the Police and Nurses Credit Society.

O’Keefe said that he had been talking to clients about the added benefits of diverse digital communications to complement their existing marketing programs.

“My main focus in evolving Initiative Perth’s offering is particularly around digital but also in the areas of research and analytics,” O’Keefe said, “Clients moving into these channels are reaping new rewards from our focus in these areas.”