Longtail helps Perth agencies get creative in time for 2012 Oasis Ball
February 20 2012, 10:37 am | | 4 Comments
Longtail’s latest banner offering for the [SOLD OUT] 2012 Oasis Ball and Campaign Brief Awards is putting the power back in the hands of the people with a unique opportunity to make your own advertising via the Oasis page.
The campaign promises unedited, real-time control of banner headlines promoting the event via a page which asks ‘Reckon you can write a better Oasis headline?’ (Click here)
The campaign launched this morning and has already seen entries pouring into the system. Judging by the recent storm of activity on the CB Blog around Perth-based award shows, things have the potential to get very interesting very quickly.
4 Comments
Simple and fun, it is what it is.
Great job 🙂
so you write an ad for the event that runs…on its own home page?
Hmmm…*mental image of a dog chasing its own tail*
Noooo woof, all the headlines run for real on the CB page.
Cool concept. Would love to this used mainstream.