A New Year and A New Way of Learning at AdSchool with Communications Essentials
The Communications Council Perth is excited to announce a new AdSchool introductory course for the Advertising and Communications industry – Communications Essentials. This course will provide newcomers to the industry a greater understanding of the day-to-day processes and underlying principles of all aspects of an agency.
“The reconfiguration of ‘Foundations’ to the new ‘Communications Essentials’ is an important first step in the rejuvenation of AdSchool as a whole. This change reflects our desire to have courses that are far more relevant for today’s communications business, which are interactive and provide real tangible benefits for the participants and ultimately the industry, said Al Taylor, Managing Director 303Lowe and Chairperson, The Communications Council WA.
René Migliore, Head of Business Management at 303Lowe will be the course Head Lecturer.
“This new AdSchool course is really exciting and a long-time coming,” said Migliore. “We have a ‘who’s -who’ of advertising and media, contributing to the course.’ Participants can expect a 360 degree view of an agency and get a real sense of how things work – plus be armed with the knowledge to not only survive their first year in the industry but some basics to apply throughout their career.”
With a mix of the traditional evening sessions in various formats of lecture, panel discussions and case study reviews, the course ends with a full one day workshop. Participants will be assigned to industry mentors, spend a day building their own agency and agency credentials, concluding with team presentations. The day will be loads of fun as well as providing a new dynamic way of learning.
Danielle Norrish, Education and Member Services Manager, TCC WA, said they had listened to what participants and industry need from an entry level course.
“Communications Essentials is a fast paced welcoming to our great industry, designed to immediately engage participants and provide as much interaction with industry as possible. I believe this course will provide a truly valuable experience for all involved,” said Norrish.
For the course outline or further information regarding AdSchool please contact Danielle Norrish on 0409 090 009 or Danielle@communicationscouncil.org.au or visit www.adschool.org.au
Course: Communications Essentials
Audience: Industry Newcomers or those trying to break into the industry
Duration: 9 Weeks 6pm – 9pm
Dates: Monday, March 12 to May 14
Cost: $995 TCC Members, $1095 Non Members
Contact: Danielle Norrish – Danielle@communicationscouncil.org.au or 0409 090 009