Ikea Australia’s ‘Manland’ concept picked in Ad Age Book of Tens: Ten ads that Creativity loved

The ‘Manland’ concept for Father’s Day from Ikea Australia has made the annual Ad Age Book of Tens: Ten ads that Creativity loved.

According to Creativity concept created by Host in Sydney: One fun stunt from down under made us especially love the [Ikea] brand–and wish we had the XY chromosome combo. Ikea Australia took the idea of its kids’ playgrounds, found at every store, and tweaked it for another sort of customer–men. At Manland, boyfriends and hubbies could kick up their heels, eat a hot dog and enjoy some foosball or Xbox while the rest of the clan checked out the furniture.

Another spot – with an Aussie connection – to make the list is Heineken ‘The Entrance’, via Wieden + Kennedy, Amsterdam, created under the watchful eye of Aussie expat ECD Eric Quennoy.