APN Outdoor wins Perth Airport contract
APN Outdoor has been awarded advertising rights for Perth Airport Pty Ltd. APN Outdoor retains the contract for external advertising panels while acquiring the internal advertising panels for Perth Airport’s terminals.
This new contract consolidates APN Outdoor’s portfolio in airport media, with advertising concessions in Perth, Canberra and Sydney.
“This successful bid reflects APN Outdoor’s understanding of Perth Airport’s growth plans and subsequent requirement for a flexible asset development plan in the area of external and internal asset integration,” said Richard Herring, Chief Executive Officer, APN Outdoor.
“APN Outdoor also provided a clear vision on how the customer experience would be enhanced through their asset development and marketing strategies. We are thrilled to consolidate all Perth Airport’s advertising assets into the APN Airport portfolio.”
With over 9.0% passenger growth over 2010/11, Perth Airport reaches 11,451,453 passengers and is Australia’s fastest growing airport. APN Outdoor plans to build 77 new sites at Perth Airport including three landmark large format digital sites and an internal digital network.
Scott Norris, General Manager Commercial Services, Perth Airport, said: “APN Outdoor impressed us with their innovative solution for managing growth and maximising opportunities across the airport. We look forward to a productive long term partnership as we deliver our airport redevelopment growth plan””
APN outdoors’s management of Perth Airport media assets is effective January 1st 2012.
4 Comments
This is great news. Well done to all involved. So proud of the team and this win really has shown the rest of the town that APN is a force in the outdoor space.
“This successful bid reflects APN Outdoor’s understanding of Perth Airport’s growth plans and subsequent requirement for a flexible asset development plan in the area of external and internal asset integration,” said Richard Herring, Chief Executive Officer, APN Outdoor.
What the F does that all mean then?
Sorry. I’ll dumb it down for you as you probably know nothing about outdoor media.
We put up billboards around the airport and hope the FIFO’s haven’t had too many cans of JD and might see what is on the billboards.
I would like some information on costing, availability, and locations of Billboards in Perth Metro & Domestic Airport WA.