Vultures remind motorists of the need for RAC
September 15 2011, 10:44 am | | 18 Comments
The Brand Agency’s latest offering for RAC Roadside Assistance is an eye-catching billboard on the Forrest Highway to Bunbury. Model makers CDM:Studio created the vultures.
Client: Danielle Olbromski, RAC Roadside Assistance.
Account Director: Keri Hall
Creative: Garry Horner, Craig Buchanan
Model maker: Daniel Browne
Planner: Paul Yole
Outdoor: Ooh media
18 Comments
I like it.
That’s awesome, i really like it and good on the client for buying it!
Buzzards/Vultures = awesome
Kind of works for the whole Perth experience. I like it
I like the thought but question the placement .There are thousands of cars that go down that highway every day and night of the week. So you’re never really going to be stranded for that long. If it had been somewhere in the Nullarbor it would’ve been perfect. Still good though and awesome models.
Nice work guys!
Love it and by the way , i’ve broken down on that highway and no bugger stops to help you, believe me!
That’s cool, well done.
Really great, simple outdoor. I liked the UFO but this is better.
Very nice, guys. I’m guessing the RAC has bought that site out for the next century?
Great to see a 3D execution that isn’t a plywood cut-out!
Extra effort for great effect.
Like. well done guys. good on the client for buying idea, then allowing budget to do it properly.
They should do this at International Arrivals
Ha! Love it.
Oh sweet jesus those vultures scared the living hell out of me and my friend. It was getting dark and the 1st thing I asked was Oh my god do u have RAC? And I didnt even read the sign.. Weve been thinkin they were real and shivering all day so yea it works!!
Hahaha, OMGosh kayleigh, my daughter and I did the same thing. She was fixated on something for ages with this panicked look on her face and was trying to point while tapping on my shoulder. I was driving and it took me a while to work out what I was looking at. After I realised what they were, I actually screamed. That had us laughing and gasping for a good few minutes after. I didn’t realise it was an RAC ad until we returned to Perth but it was definitely effective. Had to Google it when we returned. Knew we weren’t the only ones 🙂
OMG!! I now have one of those vultures in my games room!! He is gorgeous :)))
You have no idea how detailed those vultures are up close…they are great works of art