Transform business energy into market power

Creating Brand Energy – How to transform your business energy into market power, is a new book by Perth based marketing consultant Cath Sutherland.  Sutherland (pictured below) reveals her innovative new branding model, which shows businesses how they can identify and activate their unique business energy to create a powerful brand.

With 5 simple steps – this is the ‘Fish Philosophy’ of branding.

“Creating Brand Energy is not just evolutionary, it’s revolutionary”, said Jeff Allis, CEO, Boost Juice.

The book is as relevant for the small business owner as it is for the corporate professional and features inspiring stories of Australian businesses that have successfully applied the innovative Brand Creation principles. These include Boost Juice Bars, Enjo, Kailis Jewellery, Morrison and Faraway Bay – The Bush Camp.

Creating Brand Energy is available online and from Boffins, The Inspiration Factory, The Bodhi Tree, New Edition, and AIM bookstores in Perth.