Adschool Term 3 courses: New ‘Learning by Doing’ Professional Development formats

Adschool now delivers industry professional development in anew ‘learning-by-doing’ format. Experience and learn through practical application.  Sessions are now more collaborative; course content has been revamped and delivered in new formats focused on the best learning outcome for each discipline.

AdSchool Term 3 Industry Disciplines include:

•     Media Mechanics – Planning & Buying Fundamentals

•     Brand Strategy & Development

•     Production Pragmatics

•     Foundation

•     Digital Marketing OneDay Workshop

MEDIA MECHANICS – PLANNING & BUYING FUNDAMENTALS

Adam Marshall, Mark Pinney & KiaranGeen – OMD

Completely revamped, this media planning & buying courseis for anyone wanting a better understanding of media channels including digital, how a media plan is constructed and the role of media in the broader marketing process.

10 consecutive weeks: Wed Sept 7 – Nov 16, 6.00-9.00pm

BRAND STRATEGY & DEVELOPMENT

Nicole Cikarela, Senior Planner, Marketforce

The course follows the structure of ‘ideal’ brand development; from business opportunity identification, brand strategy formulation, communications, influence on organisational culture, to the measurement of results.  Delivered over 8 week nights and one intensive weekend workshop, learning outcomes are achieved through practical application.

10 weeks: Tue Sep 13 – Nov 15, 6.00 – 9.00 pm plus 1 full daySaturday workshop

ART DIRECTION PRINCIPLES

Dan Bradley, Head of Art, Meerkats

Explore the framework of visual communication and theories of visual context.  Learn techniques for visualising ideas, working alone or with a copywriter, creating and structuring the emotional appeals and intellectual disciplines used by art directors and how to analyse and respond to the creative brief.

8 consecutive weeks: Wed Sept 14 – 2 Nov, 6.00 – 9.00pm

Cost: $995 TCC members, $1095 non members

PRODUCTION PRAGMATICS

Katrina Strugnell, Production Manager, The Brand Agency

This is a course all for those who work with a combination of digital and print, who need to gain a “working knowledge” of print production terminology, processes, procedures and supplier capabilities.  Learn how to manage expectation, process manage and deliver cost and time efficiencies across campaigns.

6 consecutive weeks including ½ Day Road Trip: Tue, Oct 11 – Nov 8, 6.00 – 9.00pm

Cost: $895 TCC members, $995 non members

FOUNDATION

Abi Wheatley, Director, Verity Marketing

This is a ‘communications essentials’ course designed foranyone new to the advertising and communications industry or those already in the industry looking to enhance their knowledge. The subject provides a basic understanding of industry disciplines. Hear from senior industry guest speakers from  account management, research, strategy, creative, media and production. Students will develop and present an advertising campaign strategy during this subject.

11 consecutive weeks: Mon Sept 5 – Nov 14, 6.00 – 9.00pm

Cost: $995 TCC members, $1095 non members

DIGITAL MARKETING ONE DAY WORKSHOP

Heather Albrecht, Director, Digital Connections Sydney

When a brand opens itself up to participation with its target audiences, it also opens up the company to a whole new world of real time, social interaction. This is a seismic shift for most organizations. The five key factors determining how ready an organization is for social participation will be explored and a determination of how successful organizations are progressing will be identified, as well as, the lessons we can learn from the organizations that have stumbled.  

“Fantastic course.  Great content, really interesting and well delivered.  Digital Marketing Workshop is a must for anyone working in marketing or advertising. A truly inspiring and eye-opening day.”  Claudine Pache, Co-Marketing Manager, Intel Australia Pty Ltd.

Friday, October 7

ENROLMENT FORMS FOR ALL COURSES HERE

For further information contact Danielle Norrish, Education and Member Services Manager WA, The Communications Council at adschoolwa@adschool.org.au or 0409 090 009.