Exclusive: M&C Saatchi shoots J.R. for Qantas

CB Exclusive – To publicise the new Qantas route to Dallas, M&C Saatchi, Sydney shot two of its most famous exports – Larry Hagman and Linda Grey – in Los Angeles for a print and poster campaign that runs this weekend.

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“It was one of those ads that seemed so right – yet none of us thought it would ever get made,” said writer Andy Flemming. “After all, the two of them hadn’t been seen together for a very long time, and we literally only had a few weeks to pull the whole thing together.”

Adds executive creative director Ben Welsh. “Qantas just loved it. In fact, it’s a testament to the power of a great client combined with a simple idea that they pulled out the stops to make it happen.”

Agency: M&C Saatchi, Sydney

Account Director: Kristy Acland