Dale Alcock appoints 303
Following the appointment of 303 to The Homebuyers Centre late last year, theagency has further consolidated its relationship with ABN Group and commencedwork with Dale Alcock Homes. ABN Group includes a portfolio of building brands, including Webb and Brown-Neaves, APG, Celebration Homes, TR Homes and Boutique.
“ABN is an extraordinary organisation; energetic, dynamic and progressive”, said Alan Taylor, Group Managing Director 303 (pictured). “They are a beacon in the industry and will continue to lead the way for a long time. To be working with the Group on these two category-leading brands is a great opportunity and a privilege.”
Cameron Lade, Sales and Marketing Manager at Dale Alcock Homes said “It’s a challenging market at the moment and has been for some time. We are at an exciting point in the evolution of the Dale Alcock brand and felt we needed more strategic firepower to take the brand forward. We were impressed not only with the breadth and depth of 303’s strategic thinking but also with the Agency’s capability to execute that strategy at a creative level.”
The appointment includes all divisions within the Dale Alcock brand including New Homes, Home Improvement, Development Solutions and South West and sees the return of the brand to 303 after 6 years.
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Give em 6 months and off they go again.
Didn’t 303 resign Dale Alcock a few years ago?
Clarification: Webb & Brown-Neaves utilise Troy Barbitta of Barbitta Group for creative, and moi, Sandra Brewer of Perceptive Marketing for brand planning. 303 will be retained by WB for media channel planning.
At least I believe that’s the case. Excuse me for a moment while I ring my Client……
So thats why the coffee cup full page advert on the weekend.
It looked like a premeditated break away from lifestyle shots, price points and special offers the category is well renown for. So that is a good thing right?
“Melb chic is coming to Perth” client signature and a coffee cup. Nice.
But can someone tell me what Melb Chic is? Sounds like shabby dogbox we liked to live in when studying at Uni.
Devils advocate – Is that what West Australian family aspire to?
Flying the West Aussie flag. West Aussie 4 x 2 family lifestyle home or Shabby chic Melbourne dog box? I am now starting to look at some of the other adverts in the paper and warming to them and some of the offers. (I even like that vase in the advert with the big kitchen benchtop. We could live there and they want us to go and look at it today. Great)
Is the call to action saying, Wait. we have something else coming? When?
Anyway, does make me feel like a coffee. Grab one on the way shall we.
He might be Alcock, but his advertising has no balls!
12.41.
Why would his advertising have balls? It’s about bricks and mortar, not balls. Putting a load of balls into an ad would just be crazy and confuse the hell out of people. They would be thinking “Are they selling balls or some sort of sporting experience?” Clearly you have no insight into what visuals work best for the real estate market. Unlike 303 who are really good at this sort of thing. Or am I missing something?
Does that mean 303 wins the Poison Chalice of the Week Award?!
Balls… what a great idea for an advert. God knows my wife confiscated mine years ago, its a bit closer to the target market than a coffee and Melbourne.
Congrats 303. But it will end in tears. No matter how much you try or how well you do it. Hope you didn’t sharpen the pencil too much on the pricing. They won’t be around long enough for you to claw your costs back…..
just wondering who has the dale alcock account at the moment? is it 303 or the Barbitta Group or someone else??