The Brand Agency rips apart a bus to highlight the threatened Sumatran Tigers at Perth Zoo
April 2 2011, 8:30 am | | 17 Comments
The threatened Sumatran Tiger offers its own threat to get you to the zoo. There are fewer than 400 of these tigers left in the wild, less than the number of city buses in Perth. Perth Zoo’s Wildlife Conservation Action program promoted by the Brand Agency helps raise funds to support threatened species worldwide.
Credits – Executive Creative Director: Garry Horner. Copywriter: Leandra Fallis. Art Director: Warrick Sears. Photographer: Craig Buchanan. Production company: Cream Studios. Account Director: Rod Killick.
17 Comments
Ripper
One word: copycat.
any tigers threatened at Perth Zoo should be released back into the wild – careful headlines please
It looks good but if it fails to tell me how my visiting the zoo will help save the tigers and other wildlife. Is it my admission fee? Do I do somthing when I get there?
A Key piece of the jigsaw missed the bus I’m afraid.
I assume that like any zoo, your admission fee goes towards helping the funding of the programmes that help protect these animals, we all know that people…..nice idea.
Saw this in town whilst with my daughter, who wanted to get on it, despite the fact we were in our car. Hard to do fresh work on that format, well done.
realy nice concept, and the artwork is great. But the headline makes no sense.
If I don’t go to the zoo, the zoo will come to me? really. Cool cos I rarely go to the south side of the river. It’s just different there. It smells a little odd. So if do nothing the endangered sumatran tiger will visit me? Awesome
Fail. This ad makes no sense. According to the copy, there’s hardly any tigers left in the world. But don’t worry, one will come to you… Wait, huh? How will it come to me? Why will it come to me? And the most important question of all… What monkey approved this ad?
A direct copy of the ZOO bus ad – see http://i.imgur.com/t73I7.jpg
No creative genius here, just slightly inferior photoshopping and a weak headline.
Have tried and failed to secure the services of a mobile petting zoo for my son’s fifth birthday, I for one welcome the news that Perth Zoo is finally introducing a service like this. Having to travel to the zoo beforehand to organise the visit seems a small price to pay.
Isn’t this similar to the the flu shot line? Works in that case because, by getting the flu shot, you neutralise the virus before it gets you. Can’t really see how visiting the zoo could stop a Sumatran tiger coming to you. If he is dead set on it, he is going to come after you regardless. Travelling to South Perth is simply hastening the inevitable. I’d rather leave that extra $17 to my estate.
I live in South Perth, quite close to the zoo, I’m afraid this ad does nothing for me.
With bus-surfing stunts like this, is it any wonder the Sumatran Tiger is endangered? What was the agency thinking?
Tiger blood. Winning. This kind of advertising is how I roll.
Top work, it stopped me in my tiger tracks.
This is a far better execution – who said there’s no such thing as an origanl idea?
http://1.bp.blogspot.com/_Odu7eqW6gAY/TE3gTCERF_I/AAAAAAAAhEk/F0DKwICSFFk/s1600/Copenhagen+Zoo+Bus+01.jpg
Beautifully photographed and set, but copy doesn’t make sense, if the tiger is coming for me then why should i visit the zoo?