Enrol now for Adschool’s Foundation course, commencing Monday, February 28

Adschool’s Foundation course starts Monday week.

Head Lecturer Abi Wheatley delivers the fundamentals of the processes in an advertising agency, the underlying principles of advertising that agencies follow, key industry trends and the key areas of account management, research, strategy, creative, media and production.

Regardless of individual background, whether from client side, agency, media, productionor whatever, over the eleven week course all students will be asked to “think” themselves onto the agency side of the business. Above all, students will assume responsibility for understanding advertising and for appreciating how to critique, brief and assess advertising.

Students will learn how to work in an agency team to create effective advertising and promotion programs.

Abi Wheatley’s experience spans the spectrum of advertising from brand and communications strategy to development of above the line media campaigns, design identities, creation of direct marketing campaigns, online, sponsorships, ambient and experiential advertising. Abi has an in-depth understanding of channel planning and media buying, 2D and 3D print production and research methodologies.

Date: Mondays Feb 28 to May 16

Time: 6-9pm

Venue: Adschool 201 Subiaco Road, Subiaco

Cost: TCC Members: $995 Non Members: $1095 (inc GST)

Enrolment forms are available at the Adschool website or by contacting Danielle Norrish at adschoolwa@adschool.org.au