Marketforce has picked up a Bronze Statue at the 2010 London International Awards handed out at a gala presentation in London on Monday night.

The agency won in the Radio Public Service category for an Office of Road Safety spot titled “Breathe”. The commercial, written by Guy Hamilton Howlett and Julia Elton-Bott, was Western Australia’s only winner at the awards.

BRONZE – PUBLIC SERVICE/SOCIAL WELFARE

Marketforce Communications, Perth

“Breathe”

In total Australia scored 5 Gold Statues, 13 Silver Statues and 6 Bronze Statues and 19 Finalists.

Australia, with 24 trophies, was ranked #4 in the world behind the USA (72 trophies), UK (63) and Germany (24).

“Australian entrants have once again proven their creative superiority,” commented Barbara Levy, president of London International Awards. “They have won across all media. I would like to congratulate all the Winners.”

The 25th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period.

Y&R was awarded Network of the Year; RCKR/Y&R, London won Agency of the Year; and MJZ was awarded Production Company of the Year.

Of the 13,562 submissions, from 79 countries, only four percent (4%) attained Shortlist status. Of those elite selections, only 0.6% won Gold Statues; 0.87% Silver Statues; 1.12% Bronze Statues and 1.33% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when 2,600 submissions were considered.

Australia’s winners at LIA are shown below.

THE NEW CATEGORY

SILVER

Three Drunk Monkeys, Sydney

The Sun Sound

INTEGRATED

GOLD – INTEGRATED CAMPAIGN