A Tasmanian-shaped corn chip idea makes Cronulla’s Alex George $29,000 richer in the Dorito’s ‘Make an Ad, Make a Fortune’ competition
Alex George, 21 of Cronulla NSW tonight won the Doritos’ Make an Ad, Make a Fortune competition. The winning ad was revealed on prime time TV and tells the story of a young Aussie, who will back anything Australian, including Tasmanian-shaped corn chips.
The winning spot scored Alex close to $30,000 in prize money. As part of the prize, the winning commercial received national exposure when it was aired during the commercial break of tonight’s Good News Week program.
“My mates and I had a great time filming the ad. I’m stoked thatAustralia voted it as their favourite, especially considering the toughcompetition!”, says George.
George took the top spot from Maik Hempel of Melbourne, for his adWelcome to Fantasy Corn Chip Island and David Williams of DoncasterEast’s for Doritos Beatboxer.
In August, the judging panel,including comedian Merrick Watts, actress, writer and directorMatilda Brown, and Clemenger BBDO Sydney joint ECDs Paul Nagy and Michael Spirkovski, whittled down over 1,350 entries to just three. Controlwas then handed over to the Australian public to select their ultimatefavourite.
Says Brown: “The top three ads were all exceptionalbut there can only be one winner. Alex’s ad is clever, fun, doesn’ttake itself too seriously and has great characters. This is Alex’s bigbreak; I wish him all the best and a big congratulations.”
Thisis the second year that Doritos has handed creative control over to theAustralian public and invited imaginative minds, film fanatics,aspiring advertising creatives and those who just love their home videocamera to come up with the next TV ad for Doritos.
1 Comment
Damn! He pulled it off. Simple, fun; I like it.