Record 83 entries make the cut at shortlist stage of the Caxton Awards – Three Drunk Monkeys and Saatchi & Saatchi Sydney lead the agency pack
CB Exclusive – Thejudging panel for the 2010 Caxton Awards has named no fewer than 83finalists for this year’s event, double the number last year and thehighest total nominated for any Caxtons this decade.
The race for top honours in 2010 is shaping up as one of the mosthotly-contested in years. Just one nomination separated the twoagencies at the top of the finalist rankings, with Three Drunk Monkeys, Sydneyreceiving 18 nominations (including 3 for Photography) and Saatchi & Saatchi Sydney on 17.
Leo Burnett is in third spot with 13 finalists (including 3 for Photography), followed by GPY&RMelbourne with 10 (including 3 for Illustration). DDB New Zealand also put in a strong showing, withsix finalists to rank it in fifth place.
Marketforce has both of Perth’s two finalists: One for Lotterywest ‘ANZAC Day’, the other for Western Power ‘One Spark’.
The record number of finalists has been nominated across 16 categories,including a very strong line-up of entrants in the Best Multi-MediaCampaign, new to the Caxtons in 2010.
Also contributing to adoubling in the number of finalists this year compared with 2009 wasthe fact that a number of campaigns performed very strongly in morethan one category. There were also substantially more topical adssubmitted in 2010, with uniformly high creative standards.
Commentingon this year’s Caxton Award finalists, Caxton Committee chairman RobBelgiovane (pictured), said: “The very impressive tally of finalistsfor the Caxton Awards 2010 is a fantastic result and reflects thequality of entries and the breadth of creative talent the judging panelhas seen this year.
“Use of the newspaper medium for topicaladvertising was prevalent this year, and so much of the creative workwas refreshingly innovative and sharp – proving that newspaperadvertising remains incredibly powerful. All the judges were hoping tosee the best of Australian and New Zealand newspaper advertising andthe entrants have certainly delivered in spades. It’s also been greatto see the solid interest attracted by the new Best Multi-MediaCampaign category where there are four finalists.”
Belgiovanesaid that the 2010 Caxton Seminar and Awards would this year deliver aweekend of enlightenment to delegates, with a top-class line-up ofspeakers and plenty of surprises in store.
“It’s the one eventon the advertising calendar every member of our industry should beattending,” Belgiovane said. “This year, we’re excited that we’ll beoffering delegates a Caxtons experience they’ll never forget.”
VIEW THE CAXTON SHORTLIST:
QuayWest Noosa is the venue for this year’s Caxton Seminar and Awards, tobe held from October 22 to 24. Delegates at the 2010 Caxtons will enjoyworld-class accommodation, leisure and conference facilities.
Bookings are now open for the Caxton Seminar weekend. To secure a spot, download a delegate registration form at www.caxtonawards.org.au
9 Comments
Well done MF. Disappointing for the rest of Perth though. PY
Congratulations mf .You’ve got to hand it to these guys, even though they’ve been having what appears to be a tough time of late, they’re still the most consistently creative agency in town by a long way.
Finalists almost double from 46 last year to 83 this year.
Perth finalists drop from 13 last year to 2 this year.
Discuss.
Go Marketforce. Any other creative agencies in Perth?
What happened to this year’s innovative Could be a Caxtons winner? There must be something of a disconnect between judging of our local competition and the national competition? Interestingly most of the work that got up this year was simple, effective press work that didn’t push the technological boundaries.
Chartze here’s my two cents worth of discussion. Most of this work was produced during the latter half of 2009 and very early 2010. In our market you’d have to say that this period was pretty challenging with opportunity and expenditure down compared to previous years. For me this years W.A tally isn’t surprising at all. What is however is the lack of recognition at these awards for Ad Impacts fantastic Midalia Steel campaign.
MMMMM-MATE what’s up with that?
12:35 – how creative now sans Chuey, Ryan and Julia?
Congrats MF!
AT. Agree about the challenging environment. But I also wonder how much is also due to the local obsession with trying to push clients towards all things digital? I’ve lost count of the briefs that float around touting expandable pop-up AR tweets as the best solution for a client who would really benefit more from a well-crafted and creative press insertion in the West. I appreciate that it is easier and therefore more profitable to bamboozle starry-eyed clients over media and development costings for new media but do wonder if this is having a detrimental knock on effect on our core skills, as evidenced by this year’s poor showing at the Caxtons.