Sustainable brand consultancy Republic of Everyone’s Gruen ad hits a Green nerve

A fake political commercial for the Green Party on the ABC’s Gruen Nation last night has hit a green nerve, with thousands of supportive messages posted requesting that the ad be adopted by the party and aired nationally.

Sydney-based sustainable brand consultancy Republic of Everyone, who developed the “If You Think – vote Greens” spot, have been approached by the Green Party to discuss using the concept following the show.

Says Ben Peacock, principal at Republic of Everyone: “After winning thepanel vote on the show we’ve been inundated. It seems discussions aboutusing the campaign creative are taking place between the Green Partyand Gruen Nation – we’re watching with interest to say the least.

“Simplyspeaking the creative insight behind the ad was to focus on thepositive and showcase the range of Greens policies on all the bigsocial issues.

“As an agency that specializes in sustainabilityand ethical marketing for our commercial clients this is an area webelieve we understand better than most – and from the feedback we’vehad so far it seems a lot of Australian voters agree.”