Longtail, 303 Sydney make IAB Australia Awards 2010 shortlist
Longtail is the only Perth agency to make the list of 21agencies selected as finalists for the 2010 IAB Australia Awards. It is a finalist in the Rich Media & Digital Video category with Dale Alcock ‘Zoom’, which won Best of Year at the Campaign Brief Awards in March.
303 Sydney is a finalist in the Not-for-profit/Public Service with its ‘Jesus. All About Life’ campaign for the Bible Society of NSW. The campaign used a concept developed by 303 Perth-based creative Richard Berney.
Mediacomand Publicis Mojo, Melbourne secured the lion’s share of finalists, taking six and fournominations respectively. In total, 182 entries weresubmitted and reviewed by a panel of more than 60 judges looking for the mostinnovative and effective online advertising and marketing campaign.
Thewinners will be announced at a ceremony in Sydney on Thursday 22 July2010 at the Hordern Pavilion. Tickets are available for purchase fromthe Awards website – www.iabawards.com.au.
PaulFisher, IAB Australia’s CEO, said the 2010 Awards judges have laudedthe entries as the highest quality work they have ever seen submittedfor online campaigns.
“Creative campaigns with welltargeted execution and clearly documented results created a smoothjudging process for all concerned,” said Fisher. “This general improvement, combinedwith the sheer number of entries demonstrates the growing commitment byadvertisers and their agencies to investing their valuable marketingbudgets where they get the best results – online.”
TheBest of Show Award will gain entry into the IAB’s US MIXX Awards inSeptember 2010. Last year’s entry won Best in Show in New York. Inaddition to this, the Creative Showcase quarterly winners will vie forCreative Showcase Grand Prix Award also to be announced at this year’sIAB Awards.
FINALISTS
Category: Brand Awareness and Positioning
Droga5 – 4320LA & 4320SYD; V Australia
Mediacom – Alienware Clan Challenge; Dell
Ikon Communications – Commonwealth Bank & Domain Partnership; Commonwealth Bank of Australia
Category: Direct Response and Lead Generation
WHYBIN/TBWA/TEQUILA – Take the Wheel; Nissan Australia
Ikon Communications – Commonwealth Bank Continuous Online Marketing Programme; Commonwealth Bank of Australia
Mediacom – SMB Campaign Nov09-Jan10; Dell
Category: Product Launch
Emitch – iPhone Application Launch; Domino’s Pizza
Mediacom – Avril Lavigne Black Star; Procter & Gamble
OMD Australia – Brave Wave!; Neutrogena Wave
ZenithOptimedia – 5 Seeds; Lion Nathan
Category: Brand Loyalty and Retention
Publicis Mojo – Members’ Lounge; Virgin Mobile
Bullseye – B Your Best – The Wellbeing Revolution
Blackmores LimiteBMF – The Hit List; Commonwealth Bank of Australia
Category: Brand Destination Site
Colman Rasic – You Know Who You Are; Premium Beverages – Coopers
Publicis Mojo – Melbourne – The Adventures of Freddo Cadbury
Leo Burnett – Canon EOS Photochains; Canon
Category: Cross-Platform Integration
WHYBIN/TBWA/TEQUILA -Take the Wheel; Nissan Australia
Publicis Mojo – Melbourne – The Art of Walking; Tourism Victoria
Mediacom – Alienware Clan Challenge; Dell
Category: Branded Content
ZenithOptimedia – 6 Beers of Separation; Lion Nathan
Publicis Mojo – Melbourne – The Art of Walking; Tourism Victoria
Publicis Mojo – Melbourne – The Adventures of Freddo; Cadbury
Category: Search Marketing
Dgm – Allianz Search Campaign; Allianz
e-channel Online – Flight Centre Paid Search Marketing Campaign; Flight Centre Limited
Experian Hitwise – SCTI Online Offline Integration; Experian Hitwise
Category: Social Media Marketing
Mediacom – Spring Racing Carnival; Yellowglen
Mediacom – Pringles King Can; Procter & Gamble
Leo Burnett – Canon EOS Photochains; Canon
Category: Rich Media and Digital Video
Longtail Communications – Zoom; Dale Alcock Homes
Mindshare – Sydney – Land Rover Defender 90 – Content Distribution; Land Rover
OMD Australia – $1 Board Game; McDonalds
Category: Not-for-Profit / Public Service
FNUKY – Censordyne; GetUp!
Starcom – Pedigree Dog Adoption; Mars Petcare
303 – Jesus. All About Life; The Bible Society, NSW