303 flash concert goers
June 15 2010, 7:02 am | | 9 Comments
303 came up with a unique ambient idea for the Office of Road Safety aimed at young drivers. A squad of ‘Flashers’ from was sent out to remind festival goers not to speed on the way home.
9 Comments
cute idea, but is it just that? did it work?
The only time I’ll get flashed? Aw, I kind of want to get flashed again…
Nice idea.
I especially like the first two in the campaign. Third execution, no so much.
We might like this but it’s being crucified on the CB Australian blog. It seems one of our own posted this comment:
It’s Perth.
It’s still 1993 over here.
In 1993 this would get in-book at D&AD.
http://www.campaignbrief.com/2010/06/303-perth-flashes-festival-goe.html#comments
‘One of our own’- that is a pretty parochial comment. Good work or bad is just that.
It’s simple, to the point and memorable. So better than 98% of all the other stuff we churn out regularly.
Wow, it really is getting raped on the national blog.
Don’t want to appear like a nit picker but the one girl is wearing a bikini – kinda kills the flasher idea a little?
Dav. Are you trying to sway opinion on a certain other ‘ soon to be announced account’? Your tone suggests you could possibly be enjoying the national comment?