Media Tonic sends Vivid Wireless sky-high

New broadband company Vivid Wireless received  a massive boost to its profile by sponsoring Australian Red Bull Air Race pilot Matt Hall’s team in a deal facilitated by local representation company Media Tonic.

Hall flew into second place, generating tremendous local interest and national media coverage (see video of Matt Hall flying in the Red Bull Air Race in Perth here).

Apart from the media coverage, the event attrcated 65,000 spectators for qualifying and 140,000 for the race day on Sunday.

MediaTonic director Mark Treasure said  it was the most spectacular corporate sponsorship event he’s attended, here or overseas.

“Quiteapart from impact and involvement, it was a terrific fit with theclient’s ‘fast broadband’ positioning and the ‘set yourself free’message. Timing was also ideal. We were able to do this right atproduct launch”.

Treasure said the promotion was one of numberof ideas Media Tonic put to Vivid in response to a launch brief thatasked for “big impact, blue sky thinking” in the Out ofHome/Experiential area.

Simone Pucar from Vivid Wireless wasthrilled with Media Tonic’s work on sponsorship negotiations, corporatehospitality packages and business development opportunities “that moneycan’t buy”.