Our hearts beat true at West Perth
March 29 2010, 10:58 am | | 4 Comments
One of Perth’s newest agencies, The White Room has been appointed to develop a brand campaign for West Perth Football Club (WAFL).
Creative Director Damon Pattinson told Campaign Brief: “WAFL teams tend to have an ‘ad hoc, old fashioned’ quality to their branding, so the opportunity to rejuvinate a WAFL team’s brand is fantastic, especially one that is so beloved to the fans. We have a TVC in post production at the moment and a couple of press ads (pictured) that will be doing the rounds that should grab the attention of the younger fans and rattle the older ones.”
The positioning line is ‘Our heart beats true’, a line taken from the club song.
Credits – Writer: Damon Pattinson, Art Director: Damon Pattinson.
4 Comments
C’mon guys get the headline right.
It’s EAST PERTH forever boys and Our hearts beat true for the red and the blue at WEST PERTH.
I’m sure the old stagers still cringe when they go to Leederville Oval for a Perth Derby where East Perth are the home team !!
You CB guys are obviously Royals fans.
Yeah get it right!
I was only a kid when i loved East Perth.
I cant believe Perth Oval is now a rectangle and called (ahem) a Stadium.
In my day the only soccering you did was when your hands were held back. As for rugby, tackle sure. But run and never kick? Forget about it.