News Limited Australian Cannes Young Lions Competition 2010 – deadline: April 12

Entries close on 12 April, 2010 with winners revealed at a cocktail reception on 20 May, 2010.

Thedeadline for entering the 2010 News Limited Young Lions competition isfast approaching, with the search on for the best young advertising andmedia talent to compete. Open to entry in each state, the competitionchallenges young professionals who are at the start of their careers inthe media, advertising and marketing communications industry.

Its aim is to identify the hottest upcoming talent from Australia to goon and compete against other national representatives in the worldwideYoung Lions Competition held in Cannes at The International AdvertisingFestival in June.

TheNews Limited 2010 competition has undergone some exciting changes tobetter prepare the ultimate winners for the Cannes experience. Thisyear the competition will follow a first and second round format acrossthe media, print and cyber categories.

• The first round will challenge entrants to develop a response to abrief by the entry deadline, these will be judged by panels of industryspecialists to determine finalists. Importantly entrants into the cybercategory are only required to storyboard their idea in the first roundrather than creating a live execution online.

• Selected finalists for all three categories will go on to compete inthe second round where a 24-hour brief will be issued, simulating theCannes Young Lions format.

• Conducted by Metta Group, all media finalists will receive a one day’High Impact Presenting’ program, focused to develop each presenter’sauthentic style to maximise impact for the remainder of the competitionand their career.

• A team of six winners (two from each of the Media, Print and Cybercategories) selected from the 24 hour challenge will representAustralia in Cannes.

Winningteams will receive return flights to Nice, accommodation and a YoungLions registration to the Cannes Festival with access to all theseminars, awards ceremonies, showcases and the Young Lions party. TheYoung Lions registration also allows them to participate in the YoungLions Zone which includes ten master classes and interactive kiosksshowcasing winning work from the worldwide Young Lions competitions. 

2010 is News Limited’s third year of association with the CannesAdvertising Festival as the official Australian representative andtheir support of the Young Lions competition demonstrates theircommitment to fuelling creativity within the media and creativecommunities.

Says News Limited’s Group Director of Marketing: Advertising andIntegration Garth Agius: “After winning Gold with the media team inCannes last year, we’re eager to start the hunt for talent in 2010”.

“With two rounds of competition including a 24-hour brief for media andcreative, we’re excited and confident this year’s competition willuncover the hottest young talent to take to Cannes and hopefullyproduce another gold winning team.”

Key competition dates:

April 12  Closing date for media and creative entries

April 19  First round judging

May 3   Finalists announced

May 10  24 hour Print and Cyber brief

May 19  24 hour Media brief

May 20  Winners announced for each category

June 20   International Advertising Festival Cannes   

Furthercompetition details including entry guidelines, eligibility, details ofthe briefs and key dates can be viewed online at the Oz Cannes website. Entries close on 12 April, 2010 with winners revealed at a cocktail reception on 20 May, 2010.